Privacy Policy
This policy explains what personal data SZNL collects, why we use it, who we share it with, and the choices and rights you have. It applies when you use the SZNL website and related services. Last updated 22 September 2026.
Who we are
SZNL is operated by Thriive Technology Ltd, a company registered in England and Wales under company number 15639283. Thriive Technology Ltd is responsible for the personal data described in this policy. You can contact us at hello@shopsznl.com.
What SZNL does
SZNL helps people understand their colour season, discover clothing matched to seasonal colour palettes, save products, and follow links to third-party retailers. We do not sell the products shown on SZNL and we do not receive your payment-card details from retailers.
Information we collect
Account information
If you create an account, we collect your email address, account identifier, and information needed to keep you signed in securely.
Colour-season quiz information
We collect the answers you give in the colour-season quiz and the result produced from those answers. If you are signed in, you can save the result to your account. If you are signed out, the result can be associated with an anonymous browser identifier when you have accepted analytics cookies.
Saved products
If you use the wardrobe or wishlist feature, we store the products you save and link them to your account.
Searches
We may record search terms, selected suggestions, and the products opened from search so that search works properly and can be improved. Recent searches may also be kept in your browser.
Website activity
If you accept analytics cookies, we collect information about how you use SZNL, such as pages viewed, product impressions, interactions, approximate device type, and session and anonymous identifiers.
Affiliate clicks and purchases
When you follow a retailer link, we may record the product, retailer, time of the click, and a referral identifier. If you later buy from that retailer, an affiliate network may tell us that a purchase took place and provide information such as the order value and commission. We do not receive your payment-card details.
Technical and security information
Our website and infrastructure providers may process information such as your IP address, browser type, device information, request logs, and security events to deliver the site, diagnose problems, and prevent misuse.
Messages you send us
If you contact us, we collect the information in your message and the contact details you use so that we can reply.
Why we use your information
- To provide SZNL: to create and secure your account, save your season and wardrobe, run search, and provide the features you ask to use.
- With your consent: to use non-essential cookies and analytics to understand how the site is used and measure affiliate referrals. You can withdraw that consent at any time.
- To operate and protect the service: to fix problems, understand performance, prevent fraud or abuse, and improve SZNL where our interests do not override your rights.
- To meet legal obligations: where the law requires us to keep, use, or disclose information.
Cookies and browser storage
SZNL uses essential cookies to support secure sign-in and basic site operation. We ask before setting non-essential analytics identifiers. If you accept, an anonymous identifier can remain for up to one year and a session identifier is refreshed for up to 30 minutes of activity. Your consent choice can remain for up to 180 days.
We also use browser storage for features such as recent searches and temporary interface state. At present, you can withdraw cookie consent by clearing SZNL's cookies in your browser and reloading the site; the consent banner will appear again. You can also email us if you need help.
Affiliate links
Some retailer links are affiliate links. If you buy something after following one, SZNL may receive a commission at no extra cost to you. Affiliate tracking does not decide which colour season a product is assigned to.
Who we share information with
We do not sell your personal data. We share information only when needed with categories of organisations that help us run SZNL, including:
- website hosting and infrastructure providers;
- database, account, and authentication providers;
- analytics and error-monitoring providers;
- content-management and email-delivery providers;
- affiliate networks and retailers for referral and commission tracking; and
- professional advisers, regulators, courts, law enforcement, or another organisation where disclosure is required by law or is reasonably necessary to protect SZNL, our users, or others.
If the business is reorganised, sold, or transferred, information may be shared with the people involved, subject to appropriate confidentiality and data-protection safeguards.
International processing
Some organisations that help us run SZNL may process information outside the United Kingdom. Where required, we use recognised safeguards for those transfers, such as a UK adequacy regulation or approved contractual protections.
How long we keep information
We keep account information while your account is active. Other records are kept only for as long as reasonably needed for the purpose they were collected for, including operating the service, resolving problems, preventing fraud, meeting legal and accounting requirements, and dealing with disputes. Cookie lifetimes are described above. Retention periods can vary according to the type of record and the reason it is held.
What happens when you delete your account
You can request account deletion from your account page. This deletes your sign-in account, saved wardrobe, saved season profile, and account roles. Where activity records need to remain for security, reporting, or audit purposes, we remove the direct account link and replace it with a restricted internal deletion reference. Quiz answers linked to the account are removed. The deletion-job record is retained so that we can show the request was completed and investigate a failure if one occurs.
Automated analysis
The colour-season quiz uses your answers to calculate a suggested season. Separately, SZNL uses automated analysis to classify the colours and likely seasonal palette of product images. The product classifier analyses retailer product information and product imagery; it is not used to analyse customer photos. These results provide shopping and styling guidance and do not produce legal or similarly significant effects for you.
Children
SZNL is not directed at children under 16, and we do not knowingly collect personal data from them. If you believe a child has given us personal data, please contact us so that we can investigate and delete it where appropriate.
Security
We use reasonable technical and organisational measures designed to protect personal data, including access controls and encrypted connections. No online service can guarantee complete security.
Your rights
Depending on the circumstances, UK data-protection law gives you rights to ask for a copy of your personal data, correct it, delete it, restrict how it is used, object to certain uses, and receive data you supplied in a portable format. Where we rely on consent, you can withdraw it at any time without affecting earlier use of your data.
To exercise a right, email hello@shopsznl.com. We may need to confirm your identity before acting on a request. You can also complain to the Information Commissioner's Office at ico.org.uk.
Changes to this policy
We may update this policy as SZNL changes. We will change the date at the top and give a more prominent notice where an update is significant.
Contact
For privacy questions or requests, email hello@shopsznl.com.